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INNOVA Group attended another fantastic C-Suite Perspective meeting. This time Brendan Morrissey, President/CEO, Netsertive was the guest speaker. He used the analogy of Culture, Boats and Business. When he began, we all sat there thinking how could this be related?
Not only did Mr. Morrissey do an outstanding job of helping us to internalize how culture, boats and business relate to driving performance but also he did an excellent job of helping us to understand the impact of everything we do in an organization affect culture. His definition of culture is an evolving set of collective beliefs, values and actions (I am not sure if I have the last work correct).
Culture is foundational. It must be built and worked on it all of the time. Culture cannot be “prescribe” it can be “described.” Culture show how we behave. We must screen for a fit to ensure potential employee fit into the culture and then screen for skills.
“Culture drives performance and commitment!” – Mr. Brendan.
We can apply Brendan’s wisdom in our business, in our life, and definitely in the way we approach defining culture.
Analogy Boats vs. Culture
- Set the tone.
- Communicate expectations is the first step to building trust.
- Describe challenges and what benefits are possible when the mission is achieved. This helps to build trust and paint the picture.
- Your success depends on everyone.
- Select very carefully, train well and get people in the right seats.
- Your speed tops out at the level of your weakness team member.
- Be ok with suffering when its part of working toward worthwhile goals. People feel committed.
- Everyone must understand their role and how it contributes to the teams’ success.
- Don’t wait until race day to practice or you will fail. Your culture should be to build in practice along the way.
- Many “talented” teams have been beaten because their competition outworked them in preparation. “You continuously practice!”
The above tips that Mr. Brendan shared with us resonated with INNOVA especially because our focus is to bring the same awareness to our clients as we assist them in creating high performing teams.
Netsertive practices what they teach! According to Mr. Brendan their culture is that of: Communicative, Give Back, Client Focused, Desire to Win, Team Well-being, Competitive, “None sense” Do Things Together, Work Ethics, Everyone Has a View, Celebrate Together just to name a few.